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PLANNING TOOL

Revenue-share and acquisition economics calculator

Test whether a proposed revenue-share arrangement leaves room for both delivery and customer acquisition. This is a scenario tool, not a quote or forecast.

Enter one consistent period or customer cohort

Use eligible collected revenue after the exclusions agreed in your contract. Use the same period or cohort for every cost. Enter your own assumptions. No preset percentage represents a Sellovanta rate.

Revenue minus variable fulfillment and transaction costs, divided by revenue. Excludes the partner payment and fixed overhead.

How the calculation works

  • Partner payment = eligible collected revenue × revenue-share percentage.
  • Business retained contribution = revenue × contribution margin − partner payment.
  • Partner remainder = partner payment − acquisition and operating costs entered.
  • Partner break-even revenue = entered partner costs ÷ share as a decimal, assuming those costs stay fixed.

The percentage is an input you choose for your scenario. A final proposal depends on the business and funding arrangement.

What this tool leaves out

Results are before unallocated fixed overhead, taxes and financing costs. Any advertising or acquisition costs paid directly by your business must also be deducted from its retained contribution; this calculator does not deduct those separately. This model does not forecast customer demand, refunds, future renewal revenue or changing acquisition costs. A positive result is not proof that a campaign will work. At a zero share, partner break-even revenue cannot be calculated by this formula.

Use the result to improve the discussion

If retained contribution is negative, the modeled commission exceeds the margin available before fixed overhead. If the partner remainder is negative, the entered acquisition costs exceed the modeled commission. Both sides need a workable arrangement. Review the pricing factors and acquisition economics guide before deciding on a pilot.

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