Start with the margin behind the order
Order value alone does not determine what you can spend to acquire a customer. We review product costs, fulfillment, returns, discounts and repeat purchasing before agreeing on campaign scope and revenue share.
Connect the ad with the purchase decision
- Develop creative around a clear product benefit and suitable audience.
- Align the landing page with the promise made in the ad.
- Identify avoidable friction in the purchase journey.
- Reconcile campaign-attributed sales with collections, cancellations and returns.
Keep attribution commercially honest
Platform-reported revenue may overlap across channels or include customers who already intended to buy. Before launch, we define treatment of existing customers, branded traffic, attribution windows and repeat orders. Those rules govern the partnership rather than a dashboard total alone.
Scale only when operations can follow
Inventory, delivery times and customer support affect the result after the click. We review those constraints with your team before increasing spend. The acquisition plan should grow with fulfillment capacity.